🐾 About Us
We're a small, dog-loving business based in Cheshire, UK, inspired by one very special ex-racing greyhound — but our mission is for all dogs to be safer, warmer, and more visible on their daily walks.
The idea for our brand was born on early morning and evening walks, when we noticed just how many dogs were out without any reflective gear. It struck us how difficult it was to see them — especially in low light — which could pose serious risks for other dog walkers, cyclists, and road users alike.
That’s when we decided to create stylish, practical, and safety-focused outerwear for dogs. We believe that visibility shouldn’t come at the cost of comfort or design, so our products combine thoughtful features like reflective strips, cozy linings, and harness-friendly details to help keep your dog safe and snug — whatever the weather.
Whether you’ve got a speedy greyhound or a curious cockapoo, we’re here to make sure your adventures are safer, warmer, and just a little more stylish.